Tequila Sunrise: I just had to wake up. I had to write something. I know
what I’m supposed to write, actually. Like a great writer, however let me
build up to it.
Still on vacation. I’m heading back to Toronto in T-minus-3 hours. Its
3:14am in mild early morning suburban Detroit. Clouds are out. Its sixty
degrees. Looks like rain.
I had a dream. I was writing something to someone. Don’t know who. I
remember I was in an upscale café and I had to write something to some
blond girl. I don’t know who she was, but from what I remember from what I
wrote, we were romantically involved once.
I remember writing down a few things in the dream, but the thing that got
me out of my sleep, springing out of my Dad’s comfy cotton couch to only
open up his laptop and break-in his Microsoft Word program are these
following words.
“Maybe more people should let themselves not ‘move on’ and get over the
love of their life by not moving on, and not having that major break of
communication after the break-up….”
Paraphrased, that’s what I dreamed I wrote down.
Don’t you ever wonder what one little feeling if executed properly and its
results in the future?
Like this little splurge of early morning thought, for example. If I
hadn’t written this, what would’ve been the results? What will happen now
that I did wake up to write down that line of dream discussion?
Back to the line from the dream. I think I was trying to say that more
people should be able to `move on` without `moving on`. Not having to
loose all ties from the ex-girlfriend for that set amount of time but able
to let the ex help you out as a friend with the grieving process. Make
sense?
A friend once told me after a break-up you must use alternate pathways
just so memories from the relationship don’t affect your mindset. Turn
that left instead of the right on the way to the bar. Don’t go to that
café on Wednesday when you know she’ll be there. Watch Friends instead of
Cosby Show if that was your show with her. Don’t hang out with Jimmy if he
introduced you two. Same rules apply as quitting smoking. Should a long or
short term romantic jig just wind up being diagnosed the same as harming
your body with a substance that kills you? Or is this how we as human
beings just deal with getting rid of bad habits or making us forget what
once was?
We never forget. We just avoid thinking about it.
More Radio Stuff: I’m sorry. There couldn’t be one blog that has gone by
this summer without any mention on the latest trials on Toronto Radio.
Summer usually does this to me. So much
moving-and-shaking-format-flipping-advertising-ass-kicking-radio ramblin’
going on, I just have to put in my two cents.
Flow recently repositioned themselves and fired a bunch of on-air people.
Namely, the morning run and the mid-day guy. Industry whispers say that
the station is flipping over to Top 40 radio very soon. Other sources say
the opposite.
I wonder.
The source that denies the rumor works at the station. In this kind of
case I tend to go with the ones outside of the building. You don’t need me
to remind you of the many stories of employees not knowing anything about
a format flip until upper-management invites them out for dinner only to
return to radio ranch and have all the locks changed and a new logo at the
stations front desk
“Why doesn’t my pass card work and why doesn’t it say JACK on top of
Donna’s desk? Is it April 1?
”Because we’ve been canned and it’s September 3rd, stupid”.
Many conversations like this have occurred over the years in the local
radio hallways. Even though I’m not too surprised about Flow’s sudden
change of mind, it’s sad. So many years of the urban community fighting to
get the first all-black station in Canada only to have it switched off due
to bad use of format which resulted in a low number of ears tuning in.
The fans won’t believe it though. The radio stations fan is loyal. Like
the way a kid son looks up to his father, the listener looks up to their
favorite radio station. They’ll always be Number One. Usually not the
case, it’s great to have the listener think so. See, people usually hang
out with others with similar tastes. When Barb goes into Nat’s car, she’ll
often hear the same station she listeners to in her car. Great minds think
alike. Therefore, Barb says wherever she goes; she hears that station
which therefore, must be the number one radio station in town. Nada. It’s
the number one radio station to the people who you associate yourself
with. You’re just feeding the stations demo. If you want the number one
radio station in town, listen to what’s on in the doctors’ offices or on
the loudspeakers when doing your groceries. Most of the time, it’s the
same station and most of the time (in this market anyway) its soft rock.
Hint, Hint.
FLOW is a heritage station. They should’ve fed off that. Instead of
pushing an urban image and using African based art as billboards and bus
ads, they should’ve used the listeners’ loyalty to their advantage. Cue up
ads quotes from Martin Luther King or Malcolm or Spike talking about
overcoming and being the first in the community and being a leader. Use
references from classic black films to describe your on-air talent. Have
the audience make up different logos for the station to make it feel like
it was their station, too. They could’ve even made it local. Have your
talent do spots talking about what they used to do to catch the latest
tunes when there wasn’t any black station in Toronto. The stations top
talent came from community radio and helped build the urban music scene in
Toronto. Talk to them. Get their input.
CHUM and CFRB are great at pulling on the hearts of loyal fans. However,
they’ve been in the market for so long, they know what Toronto wants to
see and hear. As a newcomer, FLOW didn’t. They didn’t get it. Get the
audience. This was the downfall. Hopefully, they’ll know how to work it as
they move ahead with plan B. Good luck