Summer Number Crunching’: It’s that time in the year that no real radio guy really cares about, but should – especially if you want to know if you have anyone listening to you. The summer radio ratings came out this week. Again, no one really cares. See, radio habits change during the summer. People leave on vacations. They sleep-in and call it a long weekend. Kids are home and in the car and they take over the radio presets. The morning show groups take off and the boss has the PM guy fill in for them. Then, the weekend prime time guy fills in for that guy and the weekend producer slash intern slash newsperson fills in for that guy and… Well, you get the picture. Usually, I would be more insightful about these numbers but again, it’s only the summer numbers, so I’ll just give you the important news. In that all-important 12 plus bracket, CHUM-FM continues to lead the pack with a promising 8.7 share (one share equals 100,000 ears tuned in) while soft rocker CHFI follows gaining a couple of points with a 8.6. It’s been a year since the media swamped Erin Davis and Mike Cooper took over the morning drive show and the numbers are showing that Davis devotees and long time Cooper groupies are plugged in throughout the day. While its obvious that Toronto women lead the way for listening to radio (both ‘FI and CHUM target the women ear), Toronto’s cornerstone for guy radio climbed in with another hard showing moshing in at 3rd place. The still Mighty Q107 did a dazzling 7.9 and is clocked in at number one for males 25-54 with a solid 14.6 share point. Meanwhile, Q’s brother station and innovative rocker, EDGE 102 continues to be chosen by most males in the local area between the ages 18-34 with a sturdy 18.8 share while they were 16.7 last year. While EZ Rock falls down from their once comfortable lead over the heap and MIX went out of sight, it’ll be interesting to see what the suits will do to gain better numbers for the upcoming fall book. That’s the book that people actually care about. Yes kids, There is a reason why your radio station always gives you a million bucks and a trip to Cuba during the fall months. Rocking with Rogers: My first day was on Tuesday where I did the camera for this show called In Tune with Real Estate. Good group of people and a fast show. At least, that hour for me went really fast. If you’re in York Region you can catch the show live every Tuesday at 8-9pm. Check the site for more details and when it’ll repeat.
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