Knowing the News: A while back I taught eager readers how to write. Forget all format, rules and write like you speak, I yelled through the pages. Yes, Correct. Keep that in mind. Now let’s continue.
News.
What is News? Why are some News stories bigger on Friday and not on a Monday?
Here ya go.
Take notes.
News is something worthwhile to talk about on the top of each hour to inform the listener of what’s really happening in the world while they’re busy driving the kids to school, picking up groceries, running other errands or heading to work. It’s blabber glue to keep the head together throughout the day. Some stations give an in-depth look at the happenings while others just play with the headlines. These stations are usually music driven, female focused outlets that make you think everything in the world centres around your three year old tot and how much tissue is today at Loblaws.
When writing the news, you have to know your audience. Even if you’re a top rated hard – hitting news radio station, sometimes your listener needs a break from the doom-and-gloom of today’s world.
Rule of thumb. News is usually the hardest on Monday’s. That’s when everything that happened during the weekend is given airtime. How many shootings in the local bad part of town, the local solder shot on Sunday, and tax hikes that are planned to be talked about in this weeks meeting. That’s what I mean by Hard Hitting. Stuff that makes you want to stay in bed for five more days.
Tuesday is the leftover from the weekend news stories and what ever happened during the wild Monday drive. If you notice, Mondays’ always have some kind of car crash somewhere. Monday is the worst day to be on the road. People aren’t always at their best.
Wednesday is hump day. Talks of the upcoming long weekend could be the forth story in. Words from the Entertainment world like the latest Cowell comment from the previous nights American Idol, or new information on who got married on a private beach would be top fluff stories.
Thursday is the beginning of the fluff stories taking priority. The news desk is gearing up for the weekend and don’t want to bother their listener with sad stories on the latest shooting in the city.
Friday is when weekend events like the food festival, the opening of an amusement park is more important than tax cuts or the latest on the war.
All in all, writing news is hard. You have to “feel the room”, you have to write something in two lines or less but still inform your demographic in a way that they can have a valid understanding of what’s going on. They use you to see their own newscast inside their mind. Listen to news people and see how they do it. EZ Rock’s Evelyn Macko and FAN’s Larry Silver are two of note in this market that do it best.
Money Makers: Last month’s Toronto Life magazine gossiped about the major money earners in the Canadian media market. One of my local favourites, George Strombo is pegged in at $150k a year even though on his CFRB radio show, he confirmed that the amount wasn’t right but not outside of the ballpark. Strombo’s former Much Music mate, Steve “Ed the Sock” Kerzner blabbers for a listed $120k and a writer for the latest chapter of the Degrassi drama scribes for a minimal 49k a year. However, the cover boy for all media moneymakers in Canada comes from northern government royalty. The host for Canadian Idol and once touted as the Most Annoying Canuk, is a million dollar baby. Ben Mulroney shows off regularly for 400k. What do his bosses make? The big boys who run the TV stations and radio companies? CHUM exec Jay Switzer does a staggering $2,211,140 a year while CORUS Entertainment hot shot; John Cassidy scores just about Five million a year.
Relay for Life: Last fall I did the Terry Fox run in memory of my late pal, Tom Rivers. The walk killed me. I was home on the couch rubbing my legs for three days after that. It didn’t help that the night before the run, I was at a club celebrating my sisters’ birthday. This year I still want to do something. I decided to volunteer at the Relay for Life. It’s an overnight run, walk or roller blade thing where people go around a track for hours on end to raise money for cancer research. I signed up for entertainment department. Doing what? I have no idea. Just sent in the application yesterday. Hopefully I’ll get the word soon. If you would like to help out send me a note and I’ll pass on the info. Otherwise, you can always check out the website.
And yeah. I’m doing this for Tom. I think of everyday. I miss him.
Dreamin’: Had another weird dream of sorts last night. See, for as long as I can remember, I’ve had this recurring dream where at the end, I would wake up wondering where I was and If I should wake up, get ready and leave to head home. Last night I woke up and sat in my bed for half hour awake wondering what to do. I stared at my television and computer wondering why it looked so familiar. I guess I was still in half dream state, but I totally knew what I was doing. It wasn’t like I was awake and made a conscience attempt to do something. Go downstairs and get a drink of water. Go on the computer. Watch TV. Just something. But I just sat there and wondered. I don’t remember how I fell back asleep but when I woke up this morning, I realized how weird that was. Still don’t know what I was waking up from. Just know that I was up doing nothing